Unfiltered perspectives on executive communications, media strategy, and reputation management from the Commswork team.
What Is Executive Profiling? And Why Most Senior Leaders Need It More Than They Think
A CEO arrived early. She confidently outlined the state of her sector without pause, hitting every cue, as a relatable and articulate spokesperson. The kind journalists don’t think twice about calling first. Before our next meeting, I searched her name. The results were thin. This is the executive profiling problem. And it's far more common than most senior leaders would care to admit.
How the Melbourne Grand Prix found 20,000 extra fans it didn’t know it had room for
Travis Auld, Aussie GP Corporation CEO outlines how data analytics are shaping the future of major sporting events
What Brisbane 2032 can learn from Las Vegas and LA
Commswork Founder Liam Fitzpatrick hears about the lessons that Brisbane 2032 can take from two sports leaders who’ve built multi-billion dollar stadiums at QUT’s Future of Sport Conference March 2026.
What United Airlines taught every business leader about crisis communications
Oscar Munoz was named Communicator of the Year weeks before United Airlines became the most talked-about brand on the planet — for entirely the wrong reasons. The crisis wasn't inevitable. The response was the problem.