Today Show interviews client on pioneering TGA-backed medical device

Cool Beans founder and CEO Saara Jamieson interviewed on Today show May 2025

Supporting with the comms around sports-tech startup Cool Beans, being part of NRL’s Tech Showcase in Brisbane for Magic Round, we secured a number of interviews with media.

The Today Show was part of the strategy, with a live interview where CEO Saara Jamieson was able to share her story as a founder, solving the issue of male fertility to start her own family after multiple miscarriages.

The award-winning entrepreneur took a scientific approach to solving an issue that impacts 1 in 6 couples in Australia who are trying to conceive.

Her knowledge and research into the underlying factors, led her to produce the world’s first TGA-registered wearable medical device for testicular cooling and scrotal support. With a background in cancer genetics and medical research, Saara transformed her personal 3.5-year infertility journey into a globally recognised innovation in men’s health. Her journey spans from laboratory research to launching a high-impact med-tech product that has gained attention across healthcare, sport, and digital innovation sectors.

Together we helps shape the discussion around men’s health and the important role of scientific-backed products supporting male testosterone levels.

Congratulations on your amazing journey so far, and we look forward to helping build on the next stage of your startup’s growth trajectory.