We started Unfiltered because the most useful things we learn for clients rarely fit into a press release, pitch deck, or simple thought-leadership LinkedIn post. What follows is the work as it actually is. Moving closer to a magazine than a blog, published when there is something genuinely worth saying.
LIAM FITZPATRICK · FOUNDER
What United Airlines taught every business leader about crisis communications
Oscar Munoz was named Communicator of the Year weeks before United Airlines became the most talked-about brand on the planet — for entirely the wrong reasons. The crisis wasn't inevitable. The response was the problem.